Laura Jayne is a data ethicist working in the digital advertising industry. She has 13 years of experience working in media agencies, supporting a wide range of clients across the public and private sector. For ten years she specialised in social advertising as a planner, buyer and strategist, before moving into an operational leadership role. Currently she works for Omnicom Media Group as the Head of Biddable Operations for MG OMD.
Academic Interests
In 2020, Laura Jayne pursued a Master’s in philosophy, culminating in a dissertation investigating the moral permissibility of AI in digital advertising. Marrying her day job with her love of philosophy has led her into the world of tech ethics.
Academic history:
MSc Epistemology, Ethics and Mind – University of Edinburgh, 2020-2025.
BA (Hons) English Literature and Philosophy – University of Southampton, 2005-2008.
Data Ethics Professional certification – Open Data Institute (in progress), 2025.
Additional qualifications:
Meta, BluePrint for Buyers, 2018-present.
IPA, Ad Net Zero Essentials Certificate, Dec 2024.
University of Edinburgh, Data Ethics, AI and Responsible Innovation (MOOC), 2024.